Talha Ejaz
Performance Marketer | PPC Expert | Google & Meta Ads | App Marketing | Social Media Advertising
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About Me
Driving ROI Through Data-Driven Marketing
Hi, I'm Talha Ejaz — a Performance Marketer passionate about helping businesses grow through data-driven digital marketing strategies. With expertise in Google Ads, Meta Ads, TikTok, and Snapchat Ads, I specialize in driving ROI, increasing conversions, and optimizing ad spend to maximize results.
My approach leverages advanced analytics (Firebase & GA4) and creative optimization to enhance user engagement and customer retentio.
Core Specializations
  • Google & Meta Ads Management
  • App Marketing (iOS & Android)
  • Lead Generation & Conversion
  • Data Analysis & Analytics
  • Cost Per Acquisition Optimization
Expertise
Platforms & Skills
Google Ads
Search, Shopping, and Display campaigns with certified expertise and proven conversion optimization.
Meta Ads
Facebook & Instagram campaigns driving user acquisition, engagement, and measurable ROI.
TikTok & Snapchat
Social media advertising on emerging platforms to reach younger, high-intent audiences.
Firebase & GA4
Advanced tracking and analytics to refine user behavior insights and optimize campaign performance.
Certifications
Google-Certified Marketing Professional
Google Ads Search
Certified in search campaign strategy and optimization.
Google Ads Shopping
Certified in e-commerce and product listing ad campaigns.
Google Analytics
Certified in data analysis, reporting, and audience insights.
Essential Marketing Skills
Certified in modern digital marketing fundamentals and strategy.
Current Role
Technology Castle — Lead Generation Specialist
February 2026 – Present · Lahore
At Technology Castle, I generate high-quality leads through Google Ads and Meta across industries including insurance, real estate, healthcare, and automotive. I plan, launch, and optimize performance campaigns with a strong focus on improving cost per lead (CPL), conversion rates, and overall ROI.
Key Responsibilities
  • Build high-converting funnels with GTM & GA4 tracking
  • Conduct in-depth ad account audits
  • Scale winning campaigns through continuous testing
  • Deliver structured weekly reporting with actionable insights
Current Role
Mahir Company — Digital Marketing Expert
February 2025 – Present · 1 Year 3 Months · Lahore
Leading end-to-end app marketing for iOS and Android platforms, driving user acquisition, engagement, and retention through performance campaigns across Google Ads and Meta. Helping clients scale their user base by balancing efficient spend with impactful reach.
Conversion Tracking
Implemented Firebase and GA4 tracking to refine user behavior insights and optimize performance.
Re-Engagement
Designed strategies increasing app retention through personalized push notifications and in-app messages.
Cross-Platform ROI
Optimized campaigns across Google and Meta channels to ensure the highest return on investment.
3+ Years Experience
Oz Techwork — Performance Marketing Executive
February 2022 – February 2025 · Lahore
Clients Managed
  • Skyphonez
  • WiseMarket (Pakistan, Australia, New Zealand, UAE)
  • Technoor
Platforms Used
  • Google Ads & Analytics
  • Meta Ads (Facebook & Instagram)
  • TikTok & Snapchat
Executed high-impact performance marketing campaigns focused on user acquisition, conversion tracking, and data-driven optimizations. Managed multi-market campaigns tailored to each region's unique needs, improving CTR, CPC, and overall KPIs while minimizing ad spend waste.
Career Journey
From Social Media to Performance Marketing
1
Jan 2021
Dimensions Group UAE — Social Media Intern. Created and scheduled content to increase brand awareness.
2
Apr 2021
Codecanis — Social Media Executive. Grew following and engagement, supporting digital marketing goals.
3
Sep 2021
Oz Techwork — Social Media Manager. Grew engagement by 25% through strategic content and influencer partnerships.
4
Feb 2022
Oz Techwork — Performance Marketing Executive. Scaled to multi-market PPC campaigns across 4 countries.
5
Feb 2025
Mahir Company — Digital Marketing Expert. Led full-cycle app marketing for iOS & Android.
6
Feb 2026
Technology Castle — Lead Generation Specialist. Driving multi-industry lead gen campaigns.
Education
University of the Punjab
Bachelor's Degree
Human Resources Management / Personnel Administration
October 2021 – September 2023
Continuous Learning
Complementing formal education with industry certifications in Google Ads, Google Analytics, and modern digital marketing — staying ahead in a fast-evolving performance marketing landscape.
Let's Connect
Ready to Drive Results for Your Business?
Whether you're looking to generate more leads, increase sales, or scale your business; let’s build campaigns that deliver real, measurable growth.
📞 Phone
+923174458152 (Work)
✉️ Email
🌐 LinkedIn
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